Preparing Advocates for Fly-ins:
Perfecting a strategy to maximize your legislative ROI
Recorded on March 13, 2014
Lobbyists.info
Columbia Books & Information Services
Meeting/Event Planners

With 2014 now in full swing, so is fly-in season in Washington. The challenge you face is that between now and April, you can expect as many as 10,000 to 15,000 advocates in Washington per week.

What strategies will get you heard above the crowd?  What messages will resonate with the new Congress? How can you train advocates to tell powerful individual stories that weave together to support your issue?  And how can you use tools like social media before, during and after to get good ROI from your fly-in investment?

Register today for Preparing Advocates for Fly-ins: Perfecting a strategy to maximize your legislative ROI.  In this 90-minute webinar, “advocacy guru” Stephanie Vance maps out lobby day strategies that will – and won’t – work in today’s Washington. From effective messaging to social media, you’ll learn the smartest ways to get heard and bring home tangible ROI from your fly-in investment.

Help advocates hit the ground running! You’ll learn how to ready your fly-in team for the Washington environment and the thousands of other advocates who will be vying for attention. Armed with best practices and today’s most effective strategies, they can make the most of their time -- and opportunities!
 

Reserve your space now for the know-how to plan your best fly-in ever, including how to:

  • Empower advocates to use their “power of constituency” to get results
  • Make personal stories engaging and policy-relevant to members of Congress and their staff
  • Explain to advocates how the current fiscal environment relates to your organization’s goals
  • Develop effective messages that will resonate in the polarized 113th Congress
  • Use social media effectively – before, during and after your event
  • Prepare advocates for what to expect in their Capitol Hill meetings


Meet Your Trainer
Stephanie Vance, Advocacy Associates- Stephanie Vance, the Advocacy Guru at Advocacy Associates, is the author of five books on effective advocacy and influence, including the recently released The Influence Game, from Wiley publishing and The Advocacy Handbook, from Columbia Books. As a 25-year Washington, D.C. veteran, she has worked on Capitol Hill as a Legislative and Staff Director, as a lobbyist for National Public Radio and as a consultant and advocacy trainer for a wide range of organizations, such as the Humane Society of the United States, the American Medical Association and the National Association of Realtors. She holds a Master's Degree in Legislative Affairs from George Washington University and a Master's Degree in Liberal Studies from Georgetown University.


Who Will Benefit
This practical webinar is a ready-to-use value to associations, nonprofits, GR firms, PACs, political organizations with lobbyists, and any company with a government relations staff including:

  • Fly-in organizers
  • Directors of advocacy
  • Government relations professionals
  • Public affairs professionals

 

Listen in to give your advocates the messages, tactics and confidence to make your lobby day a resounding success.



Qty.PriceStanding OrderProduct Name
$225.00   Preparing Advocates for Fly-ins: March 13, 2014: OnDemand Webinar