Government Relations/Lobbying
 Upcoming Webinars

The LD-203 Filing Boot Camp - 2017
July 20, 2017

By July 31, 2017 all federally registered lobbyists and lobbying entities must file, sign and certify their LD 203 (Mid Year) Contributions Report (Jan 1 - Jun 30, 2017). Are YOU confident that you know all you need to know?

Certifying your ethical conduct means understanding complex and slightly differing rules for the House and Senate. It means knowing for sure that you've got all the right supporting records for the LD-203, and it means being able to demonstrate that you've made good faith efforts to educate employees to ensure compliance.  Participating in this webinar is evidence of that good faith effort.

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2016 Election Cycle Trends in
Business Political Action Committees
July 26, 2017 2:00 PM- 3:30 PM ET
Qualifies for 1.5 CAE Credits

Today, more than 2,000 business political action committees help elect and re-elect candidates for federal office. The strategies and activities they used during the 2015-2016 reveal important new trends in in what does—and doesn’t—work as PACs go about raising money, building their base and exerting influence.

What are these trends? How do your own efforts compare to those being used in the most successful PACs? What tactics are no longer worth the investment?  And where are your own best opportunities for improving your PAC’s size and importance?

For the answers to begin planning for the next election cycle, start here:

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PAC Fundraising In a Non-Election Year:
Strategies To Incentivize Giving & Improve Fundraising
August 29, 2017 2:00 PM- 3:30 PM ET
Qualifies for 1.5 CAE Credits

It’s not an election year. Your Political Action Committee donors are weary. So how do you keep your PAC funded?  You activate today’s best off-year fundraising incentives.  

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Metrics for Measuring and
Marketing the Value of Your PAC
September 21, 2017
Qualifies for 1.5 CAE credits

In today’s crowded political landscape, PACs fight for every dollar they can get.  It’s critical to differentiate your own PAC by showing donors the value you’ve achieved using their contributions. The challenge is finding a way to demonstrate this value.

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Avoiding State and
Local Lobbying Compliance Violations
September 28, 2017
Qualifies for 1.5 CAE credits

When it comes to complying with lobbying regulations, it’s easier to operate at the federal level than in states and local communities.  It’s also easier to find yourself (or your client) making headlines and facing severe penalties for violating state and local registration, recordkeeping, training or reporting rules.

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 OnDemand Recordings

PAC Compliance in 2017:
Strategies for Improving PAC Performance & Complying with Campaign Finance Laws
Recorded on May 25, 2017

To make your PAC count in this active legislative year, you’ve got to keep fundraising strong and compliant with today’s stringent state and federal campaign finance laws.

Doing that successfully means understanding the dos and don’ts for PAC solicitations, including how to use incentives and charitable match programs, and strategies for making state contributions. It also means following best practices for reporting, record-keeping, governance, and operations.

Now, with the clock ticking away on the 115th Congress, a PAC expert shares operational and compliance secrets that can quickly improve performance—and reduce the risk of violations.

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Keeping the Taxman at Bay:
New Strategies for 501(c) Organizations
April 11, 2017 2:00 PM- 3:30 PM ET

Whether you are a nonprofit, advocacy organization, trade association or other exempt organization navigating the morass of IRS, FEC and LDA regulations and compliance can be a huge and costly burden. Moreover, the constantly evolving nature of the many regulations from different agencies means that compliance is a never ending process.

In this fast moving environment, keep up-to-date with the latest regulations and learn how each agency’s rules apply to your organization, including potential penalties for non-compliance. Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

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Don’t Pay for “Pay-to-Play”:
Understanding SEC Enforcement Priorities for Political Giving by Investment Advisers
Recorded on March 23, 2017

The landmark Citizens United case paved the way for explosive growth in political spending. That can be good news for investment advisers working with (or seeking to win) government clients.  Just make sure employees understand how new state and federal laws limit political giving by investment advisers—and how violations make financial services firms targets for SEC enforcement actions and severe penalties.

Your entire team needs to know exactly how state and federal pay-to-play rules apply to investment advisers, if they want to avoid civil fines or even criminal prosecution. They also need to be on the lookout—continuously—for potential violations.

With this training, your employees have the knowledge to make gifts without jeopardizing compliance. Sign up today!

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New Year, New Administration, New Ethics Rules
Recrded on March 7, 2017

Starting in January, it got much easier for government relations professionals to run afoul of government ethics rules. That’s because the now-active amendments from the Office of Government Ethics (OGE) change what executive branch employees can and can’t accept in addition to President’s Executive Order on Ethics, which is having an equally significant impact.

When you file your next LD-203, you’ll have to certify that you are familiar with the House and Senate rules. And whenever you plan a gift, travel, or event you’ll have to be certain you’re not putting your entire agenda at risk for violations.

Now, let attorneys from Covington & Burling update you on what the new ethics rules require and how to translate the rules into practical dos and don’ts for today’s real-world government relations environment.

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Connected PACs in 2017
Understanding PAC Compliance and Communication Issues
Recorded February 21, 2017

Did you know that when PACs are connected to organizations, different solicitation and communication rules apply?

Not only are the rules different, some activities are reserved only for your PAC. If your organization engages in these same activities, you violate recent FEC rules and can face devastating fines. Plus, solicitation and communication methods that are permissible for the PAC may not be permissible for your organization to use. Different disclaimers and notices apply in addition to some other special considerations.

From fundraising to websites, endorsements, events and press releases, here’s how to know what is and isn’t permitted so you can increase your PAC’s success—without increasing your risk of FEC violations.

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Grassroots Influence:
Using Qualitative Analysis to Drive Smarter Strategies
Recorded on January 31, 2017

What are the trends in grassroots influence tactics? How are advocacy professionals spending their time, and what is the ROI of their activities? Most important, how are legislators responding to these grassroots influence tactics? According to the biennial Grassroots Influence Pulse™ survey, there are clear indicators as to which tactics are more likely to provide optimal influence outcomes.  

Spotting your own “weak links” takes a deeper analysis than simply looking at the quality of your relationship with your legislator. That’s because the survey shows that even as relationships become stronger, legislators often become even more difficult to influence. In fact, they’re the ones doing the influencing! It’s time to turn that around.  Here’s how:

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The LD-203 Filing Boot Camp-2017:
Compliance Training & Filing Preparation
Recorded on January 26, 2017

On Jan. 30, 2017 all federally registered lobbyists and lobbying entities must file, sign and certify their LD-203 reports. Are YOU confident that you know all you need to know?

Certifying your ethical conduct means understanding complex and slightly differing rules for the House and Senate. It means knowing for sure that you've got all the right supporting records for the LD-203, and it means being able to demonstrate that you've made good faith efforts to educate employees to ensure compliance.  Participating in this webinar is evidence of that good faith effort.

Buy Now

A Look at the Future:
Government Relations Under The Trump Administration and 115th Congress
Recorded December 20, 2016

The election ushered in a new administration and Republican controlled Congress to Washington. Who are these new members and what are their legislative priorities?  To have an impact on upcoming legislation and now is the time to engage with new members, and the administration to build long-lasting relationships.

Now, let one of Washington’s most-seasoned lobbyists help you look at what’s most likely ahead for legislative priorities in the First 100 Days—and beyond.

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Operating in DC:
The Essential Guide for Embassy Staff and Government Relations Professionals
Recorded on December 13, 2016

Understanding the Foreign Agent Registration Act (FARA) is essential for anyone engaging in political activities for a foreign government, party, organization or person.  However, staff members of foreign embassies and consulates who don’t understand the requirements severe risk fines and penalties.

Unfortunately complying with the Act isn’t simple. “Political activities” can mean anything from planning an itinerary to arranging a forum for foreign officials to speak.  “Foreign agents” can be almost anyone. Information that gets distributed has to be filed with the Justice Department within 48 hours. Ethics and entertaining also come with complex rules. So do gifts, accounting records and more.

Still, for embassies and consulates that can navigate FARA, the benefits of operating in Washington, D.C can be significant.  Now, let experts show you how to comply.

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Preparing for 2017 Fly-Ins:
Strategies and Techniques for Hosting Successful Advocacy Days
Recorded on Oct. 4, 2016 • 2:00-3:30 PM ET

With end of the year fast approaching, now is the time to start developing your fly-in strategy for 2017. From crafting messaging to preparing your advocates, proper strategy from start to finish will save you a tremendous amount of time and resources and increase your effectiveness. Don't wait until it is too late, start planning now with advice from one of the nation's leading advocacy experts.

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Advocacy Day Assistant App
Your Secret Weapon for Advocacy Days
Recorded on September 22, 2016

What if legislative fly-ins and Capitol Hill advocacy days could be easier to run—and more successful?

Attend our free webinar and “meet” the Advocacy Day Assistant smartphone app

From coordinating Hill meetings and keeping advocates on-message, to getting real-time feedback throughout the day, you’ll discover all this app can do to reduce stress and drive results.

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Successful Digital Advocacy Strategies:
Cutting Through the Clutter
Recorded September 20, 2016

Today’s audiences interact with more media and content ever before.  That’s why it’s tougher than ever for your advocacy messages to get heard.  And that’s why using the right digital strategies is critical—because if you can’t cut through the clutter, you can’t engage your audience.

But what are those ‘right’ strategies?  Finding the answer for your own campaigns means knowing how to combine time-tested digital fundamentals with a targeted new approach to both messaging and metrics.

Here’s where to start:

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PAC Compliance in 2016
August 24, 2016 • 2:00-3:30 PM ET
Qualifies for 1.5 CAE

To make your PAC count in this election year, you’ve got to keep fundraising strong and compliant with today’s stringent state and federal campaign finance laws.

Doing that successfully means understanding the dos and don’ts for PAC solicitations, including how to use incentives and charitable match programs, plus strategies for making state contributions. It also means following best practices for reporting, record-keeping, governance and operations.

Now, with the clock ticking on the 2016 elections, two PAC experts share operational and compliance secrets that can quickly improve performance—and reduce the risk of violations. 

Buy Now

Keeping the Taxman at Bay:
New Strategies for 501(c) Organizations
Recorded March 8, 2016

Whether you are a nonprofit, advocacy organization, trade association or other exempt organization navigating the morass of IRS, FEC and LDA regulations and compliance can be a huge and costly burden. Moreover, the constantly evolving nature of the many regulations from different agencies means that compliance is a never ending process.

In this fast moving environment, keep up-to-date with the latest regulations and learn how each agency’s rules apply to your organization, including potential penalties for non-compliance. Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Buy Now

PAC Strategies in an Election Year:
Making the Most of 2016
Recorded on Feb. 18, 2016

Two years ago, political action committees raised a historic $600+ million to shape the midterm elections. It’s already clear this early in the year that PACs will be a major political force in the 2016 elections.

Old ways of electioneering are giving way to potent new ways to manage perceptions about organizations, issues and candidates. There are dramatic new trends in political finance and spending.  And from raising six figures in online donations within just hours, to precision targeting prospective donors, PACs are using powerful new strategies to compete for money, attention and influence.

Now, you can do the same for your own PAC!  

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Engaging Millennials: New Grassroots Advocacy Strategies for 2016 and Beyond
Recorded on February 2, 2016

The Millennials born between 1982 and 1995 are now the largest generation of Americans and a powerful voting bloc. Even beyond this year’s elections, Millennials will have a profound influence on our country’s direction. The question is: will you have the influence to turn Millennials into an asset for your grassroots advocacy efforts?  

To do it, you’ll need fresh, “entrepreneurial” strategies that resonate with this very different generation. You’ll need to understand what they value, how they think and how they communicate. You’ll need to harness Millennials’ activism, innovation and readiness to take matters into their own hands. And you’ll need strategies that make Millennials true partners in inspiring passion and making a difference.

Now, here’s the expert guidance you need to create this next-gen approach to advocacy.

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LD-203 Filing Boot Camp:
Compliance Training & Filing Preparation
Recorded on January 19, 2016

By Feb 1, 2016*, all federally registered lobbyists must file, sign and certify their LD-203 (Year End) Contributions Report (Jul 1 – Dec 31, 2015). Are YOU confident that you know all you need to know – to sign under penalty of perjury?

Certifying ethical conduct for you AND your organization means understanding complex and slightly differing rules for the House and Senate. It means ensuring that you are preserving records for the LD-203, and it means being able to demonstrate that you've made good faith efforts to educate employees to ensure compliance.  Participating in this webinar is evidence of that good faith effort…in case anyone ever asks.

Buy Now

Preparing for 2016 Fly-Ins:
Strategies & Techniques for Hosting Successful Advocacy Days and Increasing Legislative Impact
Recorded December 10, 2015

In 2015 we have witnessed Congress go through a period of change, most significantly with the election of a new Speaker of the House, Rep. Paul Ryan (R-Wis.). What does this mean for you?  With end of the year fast approaching, now is the time to start developing your fly-in strategy for 2016. From crafting messaging to preparing your advocates, proper strategy from start to finish will save you a tremendous amount of time and resources and increase your effectiveness. Don't wait until it is too late, start planning now with advice from one of the nation's leading advocacy experts.

Buy Now

Preparing for 2016:
Election Law Compliance & Campaign Finance Rules and Regulations
Recorded on November 12, 2015

With the 2016 election cycle in full swing, your association, corporation or firm may be wondering how you can best position your organization with candidates and campaigns. Before you take steps toward election-related activity, you want to be sure you understand how today’s election laws and campaign finance rules and regulations apply to everything from donations to endorsements.

For example, do you know when campaigning on behalf of candidates violates the law? Or what PACs can and can’t do? Or how to stay compliant when a candidate wants to tour your facility or asks you to invite members or employees to events?

Even little missteps can have major legal and public relations consequences. Here’s the guidance you need to avoid compliance pitfalls between now and the 2016 elections.

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Diagnosing Today’s Top Influence Campaign Mistakes:
How to Keep Them From Sabotaging Your Success
Recorded on October 15, 2015

As a Government Relations professional, efforts at education and advocacy are extremely important.  Unfortunately, in today’s challenging lobbying environment, seemingly smart influence campaigns can fail because of common—and avoidable—mistakes.

But you can “mistake-proof” your own campaign! Start by weeding out old tactics and new misconceptions that can undercut your influence with legislators, PAC contributors, association members and employees. Rethink “push button” influence technology. Turn your audience’s current position as a powerful persuasive tool. And do it all in time to get the edge now—and with post-election influence.

Let one of America’s top influence experts show you how!

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Getting Your Message Out:
Utilizing Video Content In Advocacy Campaigns
Recorded September 30, 2015

If you’re not using video to promote your message, you’re missing out on one of today’s most powerful advocacy tools.

If you are already using video but not seeing great results, you could be missing a few vital tactics of messaging and distribution.

Either way, it’s time to tap the full potential of online video to engage your audience. Let a digital engagement professional show you how.

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PAC Fundraising Strategies
Benchmarking & Best Practices
Recorded on July 16, 2015

What if you could learn and leverage the best fundraising tactics and donor-development strategies from PACs across America?

The Trends in Business Political Action Committees Study takes an in-depth look at these top fundraising tactics. Join the study creators for a webinar on how to put these practices to work for your PAC!

Buy Now

Connected PACs:
Understanding PAC Compliance and Communication Issues
Recorded on August 6, 2015

Did you know that when PACs are connected to organizations, different solicitation and communication rules apply?

Not only are the rules different, some activities are reserved only for your PAC. If your organization engages in these same activities, you violate recent FEC rules and can face devastating fines. Plus, solicitation and communication methods that are permissible for the PAC may not be permissible for your organization to use. Different disclaimers and notices apply in addition to some other special considerations.

From fundraising to websites, endorsements, events and press releases, here’s how to know what is and isn’t permitted so you can increase your PAC’s success—without increasing your risk of violoating FEC regulations.

Buy Now

LD-203 Filing Boot Camp:
Compliance Training & Filing Preparation
Recorded on July 14, 2015

On July 30, 2015, all federally registered lobbyists must file, sign and certify their LD-203. Are YOU confident that you know all you need to know?

Certifying your ethical conduct means understanding complex and slightly differing rules for the House and Senate. It means knowing for sure that you've got all the right supporting records for the LD-203, and it means being able to demonstrate that you've made good faith efforts to educate employees to ensure compliance.  Participating in this webinar is evidence of that good faith effort.

Buy Now

Keeping the Taxman at Bay:
New Strategies for 501(c) Organizations
Recorded on June 10, 2015

Whether you are a nonprofit, advocacy organization, trade association or other exempt organization navigating the morass of IRS, FEC and LDA regulations and compliance can be a huge and costly burden. Moreover, the constantly evolving nature of the many regulations from different agencies means that compliance is a never ending process.

In this fast moving environment, keep up-to-date with the latest regulations and learn how each agency’s rules apply to your organization, including potential penalties for non-compliance. Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Buy Now

Communicating with Congress
Building a Holistic Strategy
Recorded on May 28, 2015

Congress is more active right now than it has been for the past six years. At last, you have a real chance to make changes and see results!  But with Congress on the move again, lobbyists with competing interests are also on the move. 

You need to be on the move, too, with something better than an outdated, “single prong” strategy.  Instead, you need to integrate lobbying, advocacy and communications into a holistic program for connecting with lawmakers, committees and staffers.  And you need to start using that program now—before the next election cycle swings into full gear and Congress hits the pause button again.

Here’s how.

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Assessing Lobbying Influence:
The Factors of Influence Report
A webinar for anyone looking to hire, benchmark, or work for lobbying firms
Recorded on April 22, 2015

Which lobbying firms actually hold the influence in today’s Washington?

You might be surprised!  That’s because traditional metrics like firm size, number of staff and revenue don’t necessarily translate into how much influence lobbying firms have.  In fact, you might be very surprised to learn who the top firms were in 2014, which other firms have fallen in rank, and how the lobbying industry is trending.

But now, the Graduate School of Political Management (GSPM) at George Washington University and Lobbyists.info have mined the real metrics that determine excellence. The resulting Factors of Influence™ report reveals the truth about where lobbying firms stand today—and where they’re heading. Here’s what’s in that report and why it matters to you.

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PAC 101:
A webinar on basic requirements for PAC fundraising and management
Recorded on February 12, 2015

According to USA Today, super PACs raised more than $615 million to shape the 2014 midterm elections. More recently, Jeb Bush’s leadership PAC—Right to Rise—raised six figures in online donations in just a few hours. And PACs are no longer just about the superwealthy: crowd-sourcing and other strategies are changing everything about how PACs are used and managed.

Clearly, PACs matter in American politics. And they’ll matter even more for 2016.

That’s why now is the time to build today’s best fundraising, management and compliance strategies into your own PAC. Here’s where to start. 

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Mastering the EU Lobbying Environment:
Your Edge in Europe and the US
Recorded on January 27, 2015

As more and more business is done between the US and the European Union, more and more clients rely on lobbyists to exert influence on both sides of the Atlantic.

Before you can do that, you must understand the complex lobbying environment in Brussels—the EU’s influence capital. But among the 30,000 lobbyists based there, who are the main players? What are the main channels of influence? What are the key trade, tax and regulatory measures under consideration? How are issues like transparency and competition taking shape?

Here’s how to find out—and use your knowledge to protect your clients’ interests and propel your own career.

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LD-203 Filing Boot Camp:
Filing Preparation & Compliance Training
Recorded on January 15, 2015

On January 30th all federally registered lobbyists must file, sign and certify their LD-203.

Are you confident you know all you need to know? After all, certifying your ethical conduct means understanding a mountain of differing rules for House, Senate and the Executive branch. It means knowing for sure that you’ve got all the right supporting records. And it means being able to prove you’ve made substantial efforts to educate employees and ensure compliance.

Buy Now

Is Your Website Advocating for You?
Tactics to Maximize Your Legislative Impact on the Web
Recorded on December 17, 2014

If a Hill staffer, Member or constituent went to your website today, could they quickly and easily identify your legislative message, talking points and resources? If not, you aren't alone.

The Congressional Communications Report, a comprehensive study of lobbying practices and how they are received on the Hill, finds that staffers often complain about a lack of easily-accessible advocacy information available on organizations' homepages, especially those of associations, nonprofits and corporations.

The fact is, common web design errors come at the cost of your organization’s advocacy visibility (not to mention your credibility and influence!)

Increase your leverage and legislative impact with expert advice on how to maximize your web design and digital communications.

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Fly-in Strategy for 2015:
Advanced Planning Tactics for Increasing Legislative Impact
December 9, 2014 2:00-3:30 pm EST

With 2015 fast approaching, now is the time to develop your fly-in strategy. From crafting messaging to preparing your advocates, proper strategy from start to finish will save you a tremendous amount of time and resources and increase your effectiveness. Don't wait until it is too late, start planning now with advice from one of the nation's leading advocacy experts.

Buy Now